About
We Turn Dreams into Reality
Endureed is an engineered thatch manufacturer focused on reimagining a 9,000-year-old craft for modern architecture. By combining the beauty and character of traditional thatch with advanced engineering, we create roofing systems that deliver atmosphere, reliability, and long-term performance.
At Endureed, we believe architecture should do more than shelter. It should inspire, transport, and endure.
By combining the beauty and character of traditional thatch with advanced engineering, we created a roofing solution that delivers atmosphere without the fragility, risk, or constant maintenance of natural materials. What began as a simple idea has grown into a global standard for engineered thatch.
Today, Endureed roofs are trusted on projects around the world, from private residences to large-scale resorts and cultural destinations.
For nearly three decades, Endureed has operated as an engineered thatch manufacturer dedicated to preserving the soul of traditional thatching while eliminating its limitations. Every product is designed with intention, tested for performance, and manufactured to deliver consistent results in real-world environments.
Our approach blends craft and engineering, honoring the textures and forms that define regional architecture while meeting modern expectations for durability, safety, and longevity. The result is a system that looks authentic, performs reliably, and stands the test of time.
“I’m in business to build a global team that inspires others.”
ABRAM HUBER – CEO
The experts behind your next project.
Endureed is built by a team of designers, engineers, and industry specialists who understand both the creative and technical sides of architecture. From early concept to installation, our team works alongside homeowners, architects, and builders to ensure every project is executed with clarity and confidence.
We take pride in being approachable, knowledgeable, and deeply invested in the success of each project we support. When you work with Endureed, you’re not just selecting a product — you’re gaining a partner.

Abram Huber
Chief Executive Officer

Lindsey Williams
Chief Operating Officer

Luke Sparks
Chief Growth Officer

Nick Rimert
Chief Product Officer
The Best Clients in the World
Brands Who Trust Us




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Learn how becoming a Strategic Partner connects your team to dedicated support, preferred pricing, and long-term collaboration.
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Let us help plan your project. Schedule a conversation with one of our experts and turn your vision into reality.