The Original Thatch Manufacturer
Convertimos los sueños en realidad
Endureed is the original engineered thatch manufacturer, founded in 1999 by Abram Huber in Lake City, Florida. We pioneered the category of engineered synthetic thatch roofing — combining the aesthetic of traditional palm and reed thatch with advanced materials engineering to create a product that performs for decades without maintenance, fire treatment, or re-topping.
Endureed products are organized into three lines: Basics, designed for residential and DIY applications with a 10-year warranty; Performance, for commercial and higher-end residential projects with warranties up to 20 years; and Premium, a collection of globally inspired profiles for high-end immersive environments.
Today, Endureed roofs are trusted on thousands of projects across more than 45 countries, from private residences to large-scale resorts and cultural destinations.
How We Make It
Every Endureed product is designed, engineered, and manufactured at our facility in Lake City, Florida. Raw materials are sourced domestically. No outsourcing. No shortcuts. Every panel is tested for wind resistance, UV stability, and fire performance before it leaves our facility.
Endureed FlameCore Technology is our proprietary fire resistance system — built into the material during manufacturing, not applied as a surface treatment. It is the only engineered thatch product to achieve Florida Product Approval, certifying performance against Category 5 hurricane wind speeds.
Endureed holds a 20-year warranty on qualifying products and has been trusted by Disney, Sandals Resorts, Royal Caribbean, Universal, Four Seasons, SeaWorld, and San Antonio Zoo.
"I'm in business to build a global team that inspires others."
— Abram Huber, Chief Executive Officer, Endureed
"I'm in business to build a global team that inspires others."
— Abram Huber, Chief Executive Officer, Endureed
How It Started
In 1999, Abram Huber identified a gap in the market: resort developers, architects, and homeowners wanted the look of natural thatch but had no reliable alternative that could withstand weather, resist fire, and eliminate ongoing maintenance costs.
Endureed was built to solve that problem. Starting from a single product manufactured in Lake City, Florida, the company grew into the world’s leading engineered thatch manufacturer — defining standards for performance, consistency, and longevity that the industry still measures against today.
More than 25 years later, the mission has not changed: to honor the craft and heritage of traditional thatching while delivering the performance and safety that modern architecture demands.
Los expertos detrás de tu próximo proyecto.
Endureed es un proyecto desarrollado por un equipo de diseñadores, ingenieros y especialistas del sector que comprenden tanto los aspectos creativos como los técnicos de la arquitectura. Desde la concepción inicial hasta la instalación, nuestro equipo colabora con propietarios, arquitectos y constructores para garantizar que cada proyecto se ejecute con claridad y seguridad.
Nos enorgullecemos de ser accesibles, expertos y estar profundamente comprometidos con el éxito de cada proyecto que apoyamos. Al trabajar con Endureed, no solo elige un producto, sino que también gana un socio.
Abram Huber
Director ejecutivo
Lindsey Williams
Director de Operaciones
Lucas Sparks
Director de Crecimiento
Nick Rimert
Director de productos
We believe roofing should do more than protect. It should inspire.
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