Iberostar Selection Playa Mita

MARKET

Hotels & Resorts

PRODUCTS

Performance Palm

LOCATION

Riviera Nayarit, Mexico
Endureed Weathered Palm synthetic thatch at Iberostar Playa Mita Resort, Mexico
The lobby entrance sets the tone before a guest even checks in, and at Playa Mita that job falls entirely to a tiered, palapa-style thatched roof rising in stacked cones above the porte-cochère. Endureed’s Performance Weathered Palm gives it that soft, sun-worn gray-brown finish that reads as generations-old Mexican coastal architecture rather than a resort built to a construction schedule, framed on either side by a row of towering royal palms that make the whole entrance feel less like arriving at a hotel and more like arriving somewhere.
That first impression has to hold up daily, not just for the photo. Riviera Nayarit sees intense Pacific sun, tropical humidity, and a steady flow of guests and vehicles passing directly beneath this structure every day of the year.
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