Synthetic Thatch for Resorts: Designing Luxury
How Ancient Lore Village Used Multiple Endureed™ Collections to Create an Immersive Experience
📍 Location: Knoxville, Tennessee
🏗 Featured Products: Somerset + VIVA
A New Kind of Resort Experience
Tucked into the hills of Knoxville, Tennessee, there's a place where fairytales feel real. Cobblestone paths meander through mossy gardens. Lanterns glow at dusk. And just beyond the trees, thatched rooftops crown whimsical cottages and treehouse lodges—each one brimming with character.
This is Ancient Lore Village—an immersive destination where folklore meets five-star hospitality, and every detail is crafted to transport guests into another world.
Why Synthetic Thatch Was the Right Choice for Ancient Lore Village
From the start, the creators of Ancient Lore Village had an ambitious vision: to build a place that felt both timeless and otherworldly. Each structure needed to tell its own story while contributing to a cohesive, carefully imagined environment. The materials had to support not just the aesthetic—but the function and longevity of a high-traffic, all-season resort.
Natural thatch presented too many limitations: fire risk, ongoing maintenance, weather vulnerability. That's why the team turned to synthetic thatch for resorts—specifically, Endureed™ engineered thatch™. It offered the look they wanted with the performance they couldn't live without.
To bring the property to life, the design team chose two distinct Endureed™ collections—each matched to the function and feeling of its space.
Somerset – Timeless Charm for Main Buildings
For the main village structures, Somerset from our Premium Collection provided a textured, European-inspired profile. It added a grounded, classic elegance—something you'd expect in a countryside inn or storybook castle.
VIVA – Natural Beauty for Forest Lodges
For the elevated treehouse-style lodges, they selected VIVA from our Performance Collection. Its lighter, breezier texture blended seamlessly with the wooded surroundings and added a rustic, handmade feel—perfect for the treetop experience.
Synthetic Thatch for Resorts, Reimagined
While the visual impact of synthetic thatch is undeniable, Endureed is engineered for more than beauty. Both Somerset and VIVA are designed to perform in even the most demanding resort environments. They carry a Class A fire rating, are tested to withstand hurricane-force winds, and are fully UV-stable—ensuring color and integrity over decades of sun exposure.
Even better? There's no maintenance required. What guests see as natural charm, operators experience as peace of mind. Backed by a 20-year warranty, these roofs are built to protect what matters—season after season, year after year.
Ancient Lore Village is a testament to what's possible when storytelling, architecture, and material innovation come together. Using synthetic thatch for resorts allowed the design team to realize their creative vision without compromise—delivering both wonder and performance in equal measure.
Whether you're building a boutique resort, a themed venue, or an immersive guest experience, Endureed™ helps bring bold ideas to life—one roof at a time.
