Engineered Thatch Protected a Lahaina Residence from Wildfire

Location: 19 Kamaka Circle, Lahaina, HI
Product: Bali – Premium Collection
Roofing Material: Rigid extruded PVC with stainless steel binder

The Challenge: Wildfires

In August 2023, Lahaina, Hawaii experienced one of the most devastating wildfires in its history. Entire neighborhoods were wiped out in hours. Homes reduced to ash. Families displaced. A historic community scarred forever.

But on one small street — Kamaka Circle — something unexpected happened.

One home survived.

Every surrounding structure was lost. Yet this single residence stood intact, its roof still in place, its structure still sound. That home was protected by Endureed™ engineered thatch.

The Solution: Engineered Thatch That Performs Under Pressure

The home was roofed with Bali, part of the Endureed™ Premium Collection — a roofing system crafted from rigid extruded PVC in a stainless steel binder. Designed to mirror the look and texture of natural thatch, Bali delivers Class A fire resistance, extreme weather durability, and exceptional longevity.

“There’s a photo showing our thatch partially melted — proof that the fire reached temperatures of at least 250°F. Yet the structure remained untouched. Our roof did its job: it protected what mattered.”

– Endureed Team

At 19 Kamaka Circle, Endureed’s Bali product wasn’t just a roof — it was a line of defense. And it held. In the aftermath, every other home on the block had burned. Ours stood.  Melted around the edges and weary, but there, proudly standing in what became a disaster landmark.

That’s not luck — that’s engineered protection.

Why Synthetic Thatch?

Natural thatch may be beautiful, but it’s also flammable, high-maintenance, and vulnerable to weather, pests, and rot. Endureed™ engineered thatch was developed to solve all of that — without sacrificing visual appeal.

✔️ Fire Resistance

Our synthetic thatch carries a Class A fire rating, offering crucial protection in wildfire zones.

✔️ Durability

Backed by a 20-year guarantee, our product withstands intense heat, hurricane-force winds, heavy rain, and tropical humidity. Some roofs have lasted 25+ years with no visible degradation.

✔️ Low Maintenance, Better ROI

Unlike natural thatch, which requires full replacement every 3–5 years, our solution eliminates costly upkeep and frequent rethatching — saving both time and money.

At Endureed, we’ve spent decades perfecting the art and science of thatch — combining traditional aesthetics with modern safety and strength. Whether you’re designing a resort, zoo, museum, or residential escape, Endureed™ Engineered Thatch gives you the freedom to create beautifully — without compromise.