Thatch Roofing Trends & Best Roofing Materials Today | Endureed

kona aulani 89 - roofing trends for 2023
Published On: December 14, 2022|Last Updated: September 23, 2025|Categories: Benefits to Architects, Blog, Synthetic Thatch|Tags: , , |

Roofing adds the perfect finish to a building’s structure, providing crucial protection against weather elements and aesthetic appeal. From considering luxury resort roofing options to finding a unique material for your home, you should be aware of the modern trends in roofing and the best roofing material for your project.

We’ll go over the trends we’re seeing today and what materials may help you find the best roof to be both forward-thinking and long-lasting. 

4 Roofing Trends We See Today

As the industry develops more and more new roofing technologies in 2025, we’re seeing trends that match the level of growth and innovation of our modern day. Here are the top four roofing trends you should keep your eye on in the coming years.

Modern-style metal roof on a home

Trend #1: The Increasing Popularity of the Metal Roof

Metal roofs are becoming increasingly popular due to their durability and ease of maintenance. 

You may have noticed a rise in metal roofs recently, and for good reason. They are strong, durable, and relatively cost-effective. But there’s a downside to this—they tend to be quite loud. In fact, when it rains, the sound of the rain hitting a metal roof can be so loud that some people report it waking them up from their sleep. So, if you live in an area with heavy rain or hail, you may want to consider how much noise a metal roof can cause.

Thankfully, there are ways to mitigate this problem. One is to add insulation to the roof. This will help to deaden the sound of the raindrops hitting the metal. Another solution is to install a special type of underlayment that is designed to reduce noise. With either of these solutions, you can enjoy the benefits of a metal roof without being kept awake by the sound of the rain.

Trend #2: Solar Panels Everywhere

Solar panels are being installed on roofs more often as a way to generate renewable energy.

Solar panels are becoming an increasingly popular sight on roofs across the country. And it’s not hard to see why. Sustainable roofing materials and practices are in, and solar panels are an easy way to create a greener roof. Plus, solar panels have the added benefit of lowering your energy bills.

According to one study, the average household can save around $1,500 a year by adding solar panels. And as the cost of installing solar panels continues to drop, an increasing number of people are making the switch. So, if you’re thinking about going green, solar panels are a great place to start!

A roofer installing grass on a roof to create a green roof.

Trend #3: Green Roofing Is Becoming More Popular

Green roofing is being used for better energy efficiency and air quality.

As anyone who’s ever been outside on a hot summer day knows, dark roofs can get incredibly hot. This is because they absorb more heat than lighter-colored surfaces. The difference inside may not seem like much, but it can translate into a significant increase in energy consumption for air conditioning. Green roofs help to mitigate this problem by reflecting more heat and providing insulation.

 

In addition, green roofs can improve air quality by absorbing pollutants and releasing oxygen. As awareness of these benefits grows, green roofing is a popular, trendy way to reduce energy consumption and improve air quality.

Trend #4: Aesthetics & Authenticity Matter

Traditional roofing materials are being prized more than ever for their beauty and heritage.

While functionality and durability are always top priorities when it comes to roofing, aesthetics are also becoming increasingly important. Homeowners and businesses want a roof that not only performs well but also looks great and enhances the overall curb appeal of their property.

Storied roofing materials—like slate and thatch—are in demand. People are looking to decorate their homes with a roof that fits the traditional styles in their region. Think of an English thatched cottage, or an African reed grass hut. People want more than your standard shingle roof.

In response, roofing manufacturers are developing new materials and designs that offer both style and substance. In the coming years, we expect to see a continued focus on aesthetically pleasing, culturally fitting roofing options that can enhance the beauty and value of any property.

The Best Roofing Material to Meet Today’s Trends

So how can you keep up with these trends? Here are some roofing materials that you can consider when looking at modern roofing trends.

1. Natural Thatch

Natural-thatch-20-1

This traditional roofing material is made from plant stalks bundled together. The resultant effect is eco-friendly and alluring—presenting a rustic, old-world charm. This method has been used for thousands of years; however, in the modern day, natural thatch has some significant drawbacks. From high maintenance needs and a shorter lifespan to fire risks and pest infestations, natural thatch can be a hassle to deal with, even if it has an attractive appearance.

2. Treated Natural Thatch

This is a step up from traditional natural thatch roofing. It synthesizes the aesthetic appeal of natural thatch with some treatments to mitigate the drawbacks. However, the quality and longevity can vary significantly between brands and products. Plus, natural thatch, treated or not, has been shown to have a significant impact on the environment due to over-farming. 

3. Endureed Premium Collection™ Thatch Roofing 

A luxury building using Endureed's Premium Collection.

Endureed has revolutionized the thatch industry with its premium engineered thatch roofing products. Our product flawlessly mimics the aesthetic appeal of natural thatch while having all the durability and storm-resistance of modern roofing materials. As a result, our products boast fire-retardant properties and notable resistance to challenging weather elements, even withstanding Category 5 hurricane winds. Plus, our products are fully customizable, so you can achieve the look, feel, and color you want without the maintenance or risks of natural thatch.

Performance line, VIVA synthetic thatch roofing

4. Endureed VIVA Thatch 

We didn’t stop at our premium line—we also produced VIVA thatch, a more affordable yet still high-quality synthetic thatch roofing option for homeowners or smaller businesses. This option is great for those who want to achieve the charismatic appeal of modern roofing trends while sticking to their budget. The best part? Our VIVA Collections are designed to be fire-resistant, weather-resistant, and extreme wind-resistant—protecting your investment for the long term. 

Stay on Top of Roofing Trends with Endureed’s Thatch Solutions

A thatch roof is the perfect way to add a touch of luxury to your home. Engineered thatch is made from high-quality materials that are designed to resist UV damage, moisture, and rot. Plus, unlike natural thatch, our thatch solutions are also fire-resistant, protecting you and everyone in the building. 

Best of all, synthetic thatch roofs are low-maintenance and easy to install. So if you’re looking for a roof that will make your home, business, or resort stand out from the crowd, an engineered thatch roof from Endureed is a perfect choice. 

All of Endureed’s products are made with quality in mind, so you can rest assured knowing that your new synthetic thatch roof will last for years to come—in fact, all our products come with a 20-year warranty. Get in touch with us today to begin your next roofing project!

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