We Turn Dreams into Reality
We Turn Dreams into Reality
At 20 years of age, Endureed’s now CEO stood in a cramped, disorganized construction trailer at Disney’s Animal Kingdom Lodge–the park’s first African-themed mega-resort. Only months before, Abram and Barry Huber had won over the Disney standard-holders with the most lifelike engineered thatch the world had ever seen. The first installation of this new material would be here, in the land of magic, under the watchful eyes of Imagineers and tourists from around the world.
No Pressure.
Since that day Abram transitioned from Project Manager to Product Developer, from minority shareholder to sole ownership, to managing third-party manufacturing relationships to opening full-scale in-house manufacturing operations. In the two-plus decades, while the above transpired, the original Endureed installation shrugged off the Florida sun, six hurricanes, and numerous tropical storms.
As of today, Endureed has expanded our manufacturing to two lines of engineered thatch roofing in over seven styles. The Premium Collection gathers inspiration from reeds and grasses while VIVA conjures tropical palms. Our products represent traditional roofing materials from all over the world and now, proudly, they are also installed all over the world.
We continue to innovate in the commercial space and in the consumer space with the addition of TikiTops in 2020. This fun brand allows anyone to add a bit of island style to their home or business.
What started in the land of magic over 20 years ago remains true to its beginnings: We help dreams come to life.
“I’m in business to build a global team that inspires others.”
ABRAM HUBER – CEO
Sustainable
Safe
Beautiful
Team Endureed
Team Endureed
The experts behind your next project.
From product innovation to global partnerships, every member of our team is united to honor the craft of thatch while redefining what’s possible in modern roofing. We bring decades of experience, a commitment to performance, and a passion for helping our clients create unforgettable spaces, from backyards to beachfront resorts, cultural landmarks to conservation projects. At Endureed, it’s not just about roofing. It’s about creating something lasting, together.
Abram Huber
CEO
Lindsey Williams
VP of Finance + Admin
Luke Sparks
VP of Sales +
Business Development
Nick Rimert
VP of Operations