OUR STORY
Sometimes it’s hard to believe it’s been nearly 20 years since the journey of the Endureed brand began.
It all started with a challenge: create a roofing system that would deliver the beauty and wonder of natural thatched roof, durability of a commercial-grade building product, capable of surviving hurricane force winds.
By applying years of in-depth roofing knowledge, world class creativity and artistry, this challenging endeavor was tackled with enthusiasm, vigor and vision for a product to change the way the world would look at thatched roofing.
After months of dedicated work, rigorous testing, and intense visual critiquing, the first product that would be given the “Endureed” badge was born.
Our Endureed products quickly caught the attention of world-renown resorts, amusement parks and hotels, who eagerly began integrating Endureed synthetic thatch roofing designs into their unique projects.
Today, the same excitement and vigor that fueled the development of the first design concept propels our brilliant team to continuously improve on our designs, and bring new thatched roofing ideas to the market.
We help our customers give life to their imaginations.
VISION + MISSION
We are creators and innovators. Our mission is to serve others by providing the highest quality products, the best customer service and the longest lasting, aesthetically superior thatch roofs in the world. We offer a unique insight that goes far beyond just product supply—we help you achieve the perfect look for your project.
100% Worry Free
Only Endureed and Viva products come with a 100% worry-free promise. Our premium synthetic thatch is made from the highest-quality materials, and is fireproof, fade-proof, and maintenance-free. All products are designed to protect your investment for decades—at a fair cost, comparable to any competitor.
100% Confidence
With nearly two decades of proven dependability, we’re confident that you’ll love the look and performance of our premium synthetic thatch. And we’re one of the only synthetic thatch companies with zero warranty claims in the last 15 years.
100% Support
Our products come with our complete support and installation assistance. As the only thatch partner with more than a decade using the same products, we collaborate with you to help solve your environmental and design challenges. We’re there to support planning throughout your project, after installation and beyond.
100% Satisfaction
Your 100% satisfaction is guaranteed. Every Endureed and Viva product comes with a 20-year warranty against fading, rot or decay.
BRINGING INNOVATION TO THE WORLD
We’re always striving to be thought leaders and game changers. That’s why people across the globe trust us for the quality products and original solutions the marketplace demands.
We Never Stop Improving.
THE NATURAL CHOICE
Eco-friendly thatching that supports LEED Certification.
MADE FROM 100%
RECYCLABLE MATERIALS
1 POINT TOWARDS
LEED CERTIFICATION
40% RECYCLED
MATERIALS AVAILABLE
PROMOTES CONSERVATION
THE BEST CUSTOMERS IN THE WORLD
The world’s leading amusement and theme parks, resorts, restaurants and pools all have chosen Endureed. Click to see who’s using our products.