Nearly two decades of vision, ingenuity and quality.

Our Story

Sometimes it’s hard to believe it’s been nearly 20 years since the journey of the Endureed brand began.

It all started with a challenge: create a roofing system that would deliver the beauty and wonder of natural thatched roof, durability of a commercial-grade building product, capable of surviving hurricane force winds.

By applying years of in-depth roofing knowledge, world class creativity and artistry, this challenging endeavor was tackled with enthusiasm, vigor and vision for a product to change the way the world would look at thatched roofing.

After months of dedicated work, rigorous testing, and intense visual critiquing, the first product that would be given the “Endureed” badge was born.

Our Endureed products quickly caught the attention of world-renown resorts, amusement parks and hotels, who eagerly began integrating Endureed synthetic thatch roofing designs into their unique projects.

Today, the same excitement and vigor that fueled the development of the first design concept propels our brilliant team to continuously improve on our designs, and bring new thatched roofing ideas to the market.

We help our customers give life to their imaginations.

Vision + Mission

We are creators and innovators. Our mission is to serve others by providing the highest quality products, the best customer service and the longest lasting, aesthetically superior thatch roofs in the world. We offer a unique insight that goes far beyond just product supply—we help you achieve the perfect look for your project.

100% Worry Free

Only Endureed and Viva products come with a 100% worry-free promise. Our premium synthetic thatch is made from the highest-quality materials, and is fireproof, fade-proof, and maintenance-free. All products are designed to protect your investment for decades—at a fair cost, comparable to any competitor.

100% Confidence

With nearly two decades of proven dependability, we’re confident that you’ll love the look and performance of our premium synthetic thatch. And we’re one of the only synthetic thatch companies with zero warranty claims in the last 15 years.

100% Support

Our products come with our complete support and installation assistance. As the only thatch partner with more than a decade using the same products, we collaborate with you to help solve your environmental and design challenges. We’re there to support planning throughout your project, after installation and beyond.

100% Satisfaction

Your 100% satisfaction is guaranteed. Every Endureed and Viva product comes with a 20-year warranty against fading, rot or decay.

BRINGING INNOVATION TO THE WORLD

We’re always striving to be thought leaders and game changers. That’s why people across the globe trust us for the quality products and original solutions the marketplace demands. We Never Stop Improving.

The Natural Choice

Eco-friendly thatching that supports LEED Certification.

made from 100%
Recyclable Materials

1 point towards
leed certification

40% recycled
materials available
promotes conservation

the best customers in the world

The world’s leading amusement and theme parks, resorts, restaurants and pools all have chosen Endureed. Click to see who’s using our products.

Agoura Hills, CA

Allegan, MI

Bacliff, TX

Bahamas

Baltimore, MD

Beacon, NY

Boca Raton, FL

Bonita Springs, FL

Borough Green, United Kingdom

Bryan, OH

Cape Canaveral, FL

Cayman Islands

Chetumal, Quintana Roo, Mexico

Chico, CA

Chilliwack, BC Canada

Chubbuck, ID

Cincinnati, OH

Clermont, FL

Denver, CO

Destin, FL

Dubai, United Arab Emirates

Eagle Beach, Aruba

East Orange, NJ

East Wareham, MA

Egg Harbor Township, NJ

Equinunk, PA

Fort Lauderdale, FL

Fort Myers Beach, FL

Franklin, TN

Frigate Bay Basseterre, Saint Kitts and Nevis

Grand Cayman Islands, British West Indies, Cayman Islands

Grand Turk, Turks and Caicos Islands

Pembina, MD

Haledon, NJ

HCM City, Vietnam

Cincinnati, OH

High Springs, FL

Higuey, La Altagracia, Republica Dominicana

Honokaa, HI

Honolulu, HI

Houston, TX

Hugo, OK

Jacksonville Beach, FL

Jacksonville, FL

Jupiter, FL

Kailua-Kona, HI

Kapaa, HI

Kapolei, HI

Key Largo, FL

Kihei, HI

Klamath Falls, OR

Kwun Tong Kowloon, Hong Kong

Lahaina, HI

Lake Buena Vista, FL

Lake City, FL

Las Vegas, NV

Le Plessis-Belleville, France

Leuville-Sur-Orge, France

Liberty Township, OH

Little Ferry, NJ

Longwood, FL

Los Atlos, CA

Los Gatos, CA

Maineville, OH

Marion, MA

Maui, HI

Memphis, TN

Metuchen, NJ

Miami, FL

Monroe, WA

Montreal, Quebec, Canada

Mount Vernon, IL

Myrtle Beach, SC

Nadi Airport, Fiji

Naples, FL

Nashville, TN

Necker Island, HI

Nicholasville, KY

Nuevo Vallarta, Nayarit, Mexico

Okeechobee, FL

Old Town, FL

Omaha, NE

Orange Beach, AL

Orange Park, FL

Orlando, FL

Paradise, PA

Placencia Peninsula, Belize

Rijnsburg, Netherlands

Rohnert Park, CA

Rome, GA

Saint Croix, U.S. Virgin Islands

Saint-Gabriel-de-Valcartier, QC G0A 4S0, Canada

Salt Lake City, UT

San Jose, CA

Sandwich, United Kingdom

Sanibel, FL

Santa Ana, CA

Santa Barbara, CA

Santo Domingo, Dominican Republic

South Nilandhe Atoll, Maldives

St. Johns, Antigua and Barbuda

St Thomas, Virgin Islands

St Vincent & The Grenadines

Suwanee, GA

Syracuse, NY

Tampa, FL

Tarbernacle, NJ

Tijuana, Mexico

Tortola, British Virgin Islands

Tullahoma, TN

Tumon Bay, Guam

Vanua Levu, Savusavu, Fiji

Virgin Gorda, British Indian Ocean Territory

Wailea, HI

Wailuku, HI

Wisconsin Dells, WI

Yucatan, Mexico

  • Agoura Hills, CA
  • Allegan, MI
  • Bacliff, TX
  • Bahamas
  • Baltimore, MD
  • Beacon, NY
  • Boca Raton, FL
  • Bonita Springs, FL
  • Borough Green, United Kingdom
  • Bryan, OH
  • Cape Canaveral, FL
  • Cayman Islands
  • Chestertown, MD
  • Chetumal, Quintana Roo, Mexico
  • Chico, CA
  • Chilliwack, BC Canada
  • Chubbuck, ID
  • Cincinnati, OH
  • Clermont, FL
  • Denver, CO
  • Destin, FL
  • Dubai, United Arab Emirates
  • Eagle Beach, Aruba
  • East Orange, NJ
  • East Wareham, MA
  • Egg Harbor Township, NJ
  • Equinunk, PA
  • Fort Lauderdale, FL
  • Fort Myers Beach, FL
  • Franklin, TN
  • Frigate Bay Basseterre, Saint Kitts and Nevis
  • Grand Cayman Islands, British West Indies, Cayman Islands
  • Grand Turk, Turks and Caicos Islands
  • Pembina, MD
  • Haledon, NJ
  • HCM City, Vietnam
  • Cincinnati, OH
  • High Springs, FL
  • Higuey, La Altagracia, Republica Dominicana
  • Honokaa, HI
  • Honolulu, HI
  • Houston, TX
  • Hugo, OK
  • Jacksonville Beach, FL
  • Jacksonville, FL
  • Jupiter, FL
  • Kailua-Kona, HI
  • Kapaa, HI
  • Kapolei, HI
  • Key Largo, FL
  • Kihei, HI
  • Klamath Falls, OR
  • Kwun Tong Kowloon, Hong Kong
  • Lahaina, HI
  • Lake Buena Vista, FL
  • Lake City, FL
  • Las Vegas, NV
  • Le Plessis-Belleville, France
  • Leuville-Sur-Orge, France
  • Liberty Township, OH
  • Little Ferry, NJ
  • Longwood, FL
  • Los Atlos, CA
  • Los Gatos, CA
  • Maineville, OH
  • Marion, MA
  • Maui, HI
  • Memphis, TN
  • Metuchen, NJ
  • Miami, FL
  • Monroe, WA
  • Montreal, Quebec, Canada
  • Mount Vernon, IL
  • Myrtle Beach, SC
  • Nadi Airport, Fiji
  • Naples, FL
  • Nashville, TN,
  • Necker Island, HI
  • Nicholasville, KY
  • Nuevo Vallarta, Nayarit, Mexico
  • Okeechobee, FL
  • Old Town, FL
  • Omaha, NE
  • Orange Beach, AL
  • Orange Park, FL
  • Orlando, FL
  • Paradise, PA
  • Placencia Peninsula, Belize
  • Rijnsburg, Netherlands
  • Rohnert Park, CA
  • Rome, GA
  • Saint Croix, U.S. Virgin Islands
  • Saint-Gabriel-de-Valcartier, QC G0A 4S0, Canada
  • Salt Lake City, UT
  • San Jose, CA
  • Sandwich, United Kingdom
  • Sanibel, FL
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santo Domingo, Dominican Republic
  • South Nilandhe Atoll, Maldives
  • St. Johns, Antigua and Barbuda
  • St Thomas, Virgin Islands
  • St Vincent & The Grenadines
  • Suwanee, GA
  • Syracuse, NY
  • Tampa, FL
  • Tarbernacle, NJ
  • Tijuana, Mexico
  • Tortola, British Virgin Islands
  • Tullahoma, TN
  • Tumon Bay, Guam
  • Vanua Levu, Savusavu, Fiji
  • Virgin Gorda, British Indian Ocean Territory
  • Wailea, HI
  • Wailuku, HI
  • Wisconsin Dells, WI
  • Yucatan, Mexico