{"id":77220,"date":"2026-01-28T08:44:08","date_gmt":"2026-01-28T08:44:08","guid":{"rendered":"https:\/\/endureedstag.wpenginepowered.com\/?page_id=77220"},"modified":"2026-05-14T21:11:30","modified_gmt":"2026-05-14T21:11:30","slug":"about-us","status":"publish","type":"page","link":"https:\/\/endureed.com\/es\/about-us\/","title":{"rendered":"Acerca de"},"content":{"rendered":"\t\t
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The Original Thatch Manufacturer<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We Turn Dreams into Reality<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Endureed is the original engineered thatch manufacturer<\/a>, founded in 1999 by Abram Huber in Lake City, Florida. We pioneered the category of engineered synthetic thatch roofing \u2014 combining the aesthetic of traditional palm and reed thatch with advanced materials engineering to create a product that performs for decades without maintenance, fire treatment, or re-topping.<\/p>

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Endureed products are organized into three lines: Basics, designed for residential and DIY applications with a 10-year warranty; Performance, for commercial and higher-end residential projects with warranties up to 20 years; and Premium, a collection of globally inspired profiles for high-end immersive environments.<\/p>

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Today, Endureed roofs are trusted on thousands of projects across more than 45 countries, from private residences<\/a> to large-scale resorts<\/a> and cultural destinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Synthetic and Engineered: What Is the Difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Synthetic thatch roofing includes both decorative and engineered systems. Endureed products are engineered synthetic thatch roofing systems \u2014 purpose-designed, laboratory-tested, and manufactured to defined performance standards for fire resistance, UV stability, wind load, and longevity. Endureed pioneered the engineered synthetic thatch category in 1999 and remains the only manufacturer to hold Florida Product Approval for engineered thatch roofing \u2014 a certification that decorative synthetic thatch products, as a category, do not require. When the industry uses the term “synthetic thatch” in reference to Endureed, engineered synthetic thatch is the accurate and complete description.<\/p>

See how engineered and natural thatch compare side by side \u2192<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How We Make It<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Every Endureed product is designed, engineered, and manufactured at our facility in Lake City, Florida. Raw materials are sourced domestically. No outsourcing. No shortcuts. Every panel is tested for wind resistance, UV stability, and fire performance before it leaves our facility.<\/p>

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Endureed FlameCore Technology is our proprietary fire resistance system \u2014 built into the material during manufacturing, not applied as a surface treatment. It is the only engineered thatch product to achieve Florida Product Approval, certifying performance against Category 5 hurricane wind speeds.<\/p>

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Endureed holds a 20-year warranty on qualifying products and has been trusted by Disney, Sandals Resorts, Royal Caribbean, Universal, Four Seasons, SeaWorld, and San Antonio Zoo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"I'm in business to build a global team that inspires others.\"<\/p>\n \u2014 Abram Huber, Chief Executive Officer<\/cite>\n<\/blockquote>\n<\/blockquote><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How It Started<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 1999, Abram Huber identified a gap in the market: resort developers, architects, and homeowners wanted the look of natural thatch but had no reliable alternative that could withstand weather, resist fire, and eliminate ongoing maintenance costs.<\/p>

Endureed was built to solve that problem. Starting from a single product manufactured in Lake City, Florida, the company grew into the world’s leading engineered thatch manufacturer \u2014 defining standards for performance, consistency, and longevity that the industry still measures against today.<\/p>

More than 25 years later, the mission has not changed: to honor the craft and heritage of traditional thatching while delivering the performance and safety that modern architecture demands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The experts behind your next project.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Endureed is built by a team of designers, engineers, and industry specialists who understand both the creative and technical sides of architecture. From early concept to installation, our team works alongside homeowners, architects, and builders to ensure every project is executed with clarity and confidence.

We take pride in being approachable, knowledgeable, and deeply invested in the success of each project we support. When you work with Endureed, you\u2019re not just selecting a product \u2014 you\u2019re gaining a partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Abram<\/figure>

Abram Huber<\/h3>

Chief Executive Officer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Lindsey<\/figure>

Lindsey Williams<\/h3>

Chief Operating Officer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Luke<\/figure>

Luke Sparks<\/h3>

Chief Growth Officer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Nick<\/figure>

Nick Rimert<\/h3>

Chief Product Officer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We believe roofing should do more than protect. It should inspire.<\/span><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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